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Bridging the Gap

Connecting With Generation Z in a Language They Understand

Today, young individuals wake up and immediately scroll through their favorite apps as if they are reading the morning paper.

Social apps are the present-day newspaper to a generation that has grown up immersed in technology. It is how the most important decisions are made: where to go, what to eat, what to watch…inevitably who they want to hire for their wedding! We have to keep up with change, and become more creative and original with our digital and social media marketing.

Ok we have pinpointed where to Cater Towards Gen Z, but how can we take this knowledge to the next level and how to use these digital platforms to our advantage?

Here are some tips on how to connect to your growing younger audience.

Instagram is an ever-growing and thriving platform, that will only keep evolving and attracting new users. Unlike Facebook, who’s more often used by older generations, Instagram is heavily dominated by the youth. The Instagram story feature, launched in 2016 and heavily influenced by Snapchat, has become widely popular and frequents the most views. Users can edit pictures and videos and even provide links within the story, to engaged with your followers. To capture and create more engaging Instagram Stories, by upping your Instagram aesthetic and using these 14 Apps For Creating Gorgeous Instagram Stories. In return, this will bring more traffic and clickthroughs to your website. Post on your profile and increase your reach.

What kinds of things are worthy of posting and recording?

Gen Z loves a behind the scenes sneak peek, time lapse videos, before and after, and anything that encourages interaction. There’s something satisfying about watching a professional do what they do best. This can be done with anything. Wedding décor, wedding day set up, all of the works. Imagine how fun it would be to get to watch a sped-up video of a wedding coming to life!? It’s content like this that catches the most eyes and gets shared more often.

A recent survey shows that “59 percent of Gen Z respondents said they use their YouTube app a lot more than they did a year prior.” In return, YouTube is still growing and attractive new users everyday. Video is the new article. Like Instagram, think of parts of your work that would be enjoyable to watch. Make it personal, record all of the big moments in the planning process.

Pro-tip: Another memorabilia your clients can look back on.

You can share these videos so future clients can see how you can help make their dreams a reality too. Visually and emotionally charged content tends to have the most impact. Weddings are not just the end product! There’s so much that happens in between the proposal and the “I do.” That’s where you come in!

What is a “TikTok“? Some say it is the new Vine of the internet…But what was a Vine?! Young audiences want to be wowed and entertained with visual stimulus, and nothing better comes to mind than short, entertaining videos. The short video format that Vine was, and TikTok now has is perfect to grab a Gen Z viewer’s attention. With 500 million active users worldwide, this app ranks ninth among social-networking sites, ahead of LinkedIn, Twitter, Pinterest, and Snapchat. TikToks are becoming the most shared across platforms. If it starts on TikTok, it will makes its way to Twitter, Instagram, and Facebook.

You have a variety of talents and gifts that you can share as content. Teach and show your audience something that you excel in. Get creative. Content like this increases likability and recognition. You’re putting your work out there and slowly creating a reputation that people will remember when they’re look for a wedding pro.

Get started on filming your Instagram, YouTube, and TikTok videos. You don’t have to be a pro at filming to improve your digital presence. You already have what it takes and what makes you stand out. All you have to do is share it with the world!

Elope or Bust?

You Decide

Wedding planners + married couples know how much preparation goes into a wedding—there are hundreds of little choices to be made and not a lot of time to execute the end result. But ultimately, it’s worth it….Right?

A lot of couples consider eloping because of that very question: Is planning a big wedding really worth it? Obviously, this is a complex thing to consider. There are all kinds of benefits and drawbacks to elopement and traditional weddings, but one thing is certain: the common perception of both events is changing.

Most people have heard their share of anecdotes about eloping. Spontaneous “Vegas weddings,” boat ceremonies in international waters, and simple courthouse services have started to become more popular; this probably has to do with a change in the perception of elopement over the last few decades. It’s gaining a more positive reputation, rather than being seen as a sneaky way for couples to wed without their parents’ approval or as a secretive last-resort for couples These days, the act has gained more respectability as an intimate, financially sensible choice. The increasingly positive perception of elopement is even reflected in pop culture. Spontaneous, secret, and low-key marriage ceremonies seem to turn out well!

As for traditional weddings, their reputation has remained fairly consistent, although many spouses-to-be are opting for ceremonies that break smaller traditions and better suit their personal interests. People are getting creative. There are a lot of options out there, and our understanding of what a wedding should look like is changing. Still overwhelmed? Planners love offering elopement packages as well..So, is elopement the way to go, or does the bad still outweigh the good?

All Cards on the Table..

Positively Pro

Attractive Price Tag

It’s true: weddings can be insanely expensive. You’re paying for every detail—from chairs and tables to flowers and sparklers. With elopement, most of those details aren’t included, so you don’t have to abuse your bank account over them. Due to the lack of guests, you won’t have to pay for catering, seating, transportation, decorating a large venue, or even accommodation (if it’s a destination wedding). The only things you’ll have to worry about buying are the necessities for you, your spouse, and whoever will be with you during the ceremony.

Stress Free is the Way to Be

For most of us, saving money decreases stress, but there are plenty of other things that you can avoid stressing over if you opt out of a traditional wedding. With an elopement, there are fewer guests to manage, fewer decorative elements to tweak, and a much looser schedule to follow—and even those things are assuming that you have any guests, decorations, or schedule in the first place. In the end, a smaller ceremony lets you take your mind off of the little things and focus all of your attention on your new spouse. In fact, that’s a pro of its own:

Intimacy is Key

Without a doubt, having your wedding day all to yourselves is special and personal beyond compare. Although a bigger wedding would allow more people and extravagance, the romance and intimacy of elopement cannot be overlooked; optimally, there are no distractions from one another during the ceremony that binds you and your partner together for life. It’s about just the two of you and your connection, rather than you as a couple in the wider family/community.

More Marriage, Less Wedding

In that same vein, elopement can make your big day all about marriage itself, focusing your attention on the lifelong love and commitment between you and your partner. A traditional wedding, on the other hand, usually requires that you split your attention between your new marriage and the party that surrounds it. Although a celebration can emphasize the excitement of marriage, it can also take away from the solemnity of the day itself.

You Me and Spontaneity

Up until now, I’ve mostly been concentrating on planned-out elopements, but it’s important to note that elopement is the perfect method for getting married without any planning at all. There’s something to be said for the passion and excitement that accompany spontaneity, especially with a decision as big as marriage. If you think you want to get hitched but you want it to happen in-the-moment, elopement is probably the best way to go.

Candid Cons

Where is the Personality

Although intimate, elopement doesn’t let you make the hundreds of little choices that typically go along with a big wedding, meaning that you might not feel like the ceremony is as tailored to your taste. There probably won’t be as many decorations, so choices like color scheme, types of greenery, and furniture arrangement won’t be as impactful to the ceremony’s overall look.

Lost Loved Ones

Some elopements include a few close family members or friends, but the guest list still has to stay relatively limited. Even if you have ten of your closest people with you, there will probably be others that you wish were there, too. Also, many couples consider eloping without anyone but an officiary and a required witness. This method, though very private and significant to the participants, is even more likely to result in regret over absent parties. Getting married can be stressful regardless of how it’s done; eloping may not bring as much pressure as a traditional wedding, but you still might want someone other than your spouse there to support you and calm any nerves.

Is Bigger Really Better

For many people, the festivity and socializing that come with a bigger wedding are an important element of their big day. Also, a little vanity can be justified—a lot of couples look forward to all of the attention being focused on them, their love, and their bond for just that one day. With elopement, there won’t be as many people there to give you the gift of their attention, excitement, support, or mere social presence. The lack of attendees and celebration can impact the significance of the ceremony, as well, making it feel like less of a big deal. So, these factors shouldn’t be considered lightly. They can be really important parts of a couple’s wedding day, but they may not be necessary for everyone.

Too Much Drama Mama

If you look up “elopement ideas” online, a lot of the results include tips on how to handle your family’s reaction to the concept. Along with judgement, you should also prepare yourself for drama or resentment from the people who hear about your plan to elope. More conventional people, especially family members, might feel that a wedding is a right extended to the couple’s family and friends rather than a privilege. They may take it personally that you’re not having a ceremony to which they will be invited, and these feelings could create tension between yourselves and your loved ones that you might not consider worth the trouble.

So, those are the ups and downs of eloping. What do you think—is it worth it?

Top Bridal Trends for the Months to Come

As spring weddings approach, we are seeing confident and feminine looks that put a fresh spin on the classics. Trends that channel every bride’s inner personality and create a look that is less than traditional and out of the ordinary. The rise of temperatures in the spring and summer months brings inspiration for new bridal looks that are vibrant and enhance a seasonally appropriate feel. Consider design elements like ruffles, florals, color and cuts to add a playful vibe that suits this time of year!

Color Me Pretty: In bridal, ivory, white and alabaster reign supreme, but of all seasons this is the time to experiment! If you are unsure about wearing white, consider taking a risk with color. Choose soft pinks, pastel floral prints, butter yellow, something soft blue and pistachio greens for a look that feels fresh in the months where everything is in bloom – transforms the most traditional silhouette into something unexpected – or go bold with multicolor embroidery!

Back to Black: Black and white are a match made in heaven when it comes to everyday wear, and now the classic pairing is making a splash in the world of bridal fashion. A simple black belt can add a hint of edge to a sweet gown while black velvet ribbon accents provide visual interest without overwhelming a look. Even opt for a piece of dark jewelry or make a splash with a black shoe.

Short Story: From sassy minis to sophisticated tea-length dresses to romantic high-low hems, this trend is not afraid to play with length, and you neither should you. Raising your hemline does not require you to lower expectations for a dramatic dress moment. Shorter skirts feature embellishments and textures and allow for spunky layering. Bonus Perk: Showcasing your fabulous legs – or adding the perfect pop of color with an outrageous shoe.

Bang for Your Bow: Let’s be honest—putting a bow on a wedding dress isn’t exactly revolutionary. But bows are back and even bow-lder than before. This ultimate feminine detail softens up otherwise sultry looks but with ads a sophisticated spin. Asymmetrical bows stand out against clean lines and can introduce subtle volume to your sleeves. The trend has never felt fresher.

Hot for the Cold Shoulder: This trend may have already made its way into your closet—now the cold shoulder look is begging to be featured in your wedding. Strapless used to reign supreme, and then off-the-shoulder made its debut – now this neckline has proved it not going anywhere anytime soon. Add interest to a classic shoulder-bearer with ruffled, off-shoulder sleeves or a cut-out version that still feels fresh. This is the happy medium between a basic strapless gown and anything with sleeves. Bare shoulders and peek-a-boo cutouts highlight your enviable frame and infuse a soft and sexy appeal that feels right for the season.

Playsuits, Yes Please: In months where easygoing minis, blouson gowns and effortless A-lines are the best bets, try for something even more easygoing–a jumpsuit or palazzo panted set that feels as special as any bridal gown could. Contrary to popular belief, you don’t have to be the world’s sharpest dresser to pull off an all-in-one wedding-day look! Hint – the same rules for accessorizing apply! Don’t worry.